CBA Sale Advantage+
Confidential Auction Business Sale
One of the reasons business owners trust California Business Advisors (CBA) to sell their business is because of our Confidential Auction Business Sale process. This unique process funnels buyers through a proprietary process that allows only the best to advance. CBA changes the power dynamic when promoting buyers, making them try out for your team. Sellers consistently rank California Business Advisors as the top firm to chose when they will sell their business in California. California Business Advisors has successfully completed hundreds of transactions ranging from $500k to $55 Million. Our experience ranges across top industries with seasoned experts, often having sold their own business within that industry. Because of our ability to retain buyer information within our CRM, our engagements often receive hundreds of buyers. Some secure as many as 350 interested parties.
Our team advances buyers in the following stages:
First - Buyers must submit their information, capabilities, financial data, and sign a thorough multi-page NDA.
Second - Unique CBA Step - Buyers are required to speak with the lead broker on the project. This key step filters many non-qualified buyers by using strategic acquisition questions from a seasoned advisor.
Third - The top buyers will receive CBA’s world class CIM. This will have high-level data about your business.
Fourth - Buyers receive a call from the lead broker quizzing their interest level and ability to proceed. We frequently will ask if we’re aligned on pricing guidance to ensure compatibility.
Fifth - Unique CBA Step - CBA secures short introduction calls, designed to be efficient, with the goal of simply getting to know each other. The goal is to assess our top buyers, see how they handle pressure, see if they brought thoughtful questions, and ultimately see if they would merge well with your culture and team.
Sixth - Our top five buyers advance to tours and management meetings. From here, we’ll host a live meeting with the best buyers. Post meeting, we’re requesting offers. Frequently, we’re receiving competitive offers from all five buyers.
Because of the upfront efforts by CBA, we’re quickly disqualifying non-serious and non-capable buyers from the process. All too often, sellers get into contract with a buyer that either decreases the price before closing or has unreasonable demands in diligence.
